Campaign landing page - Phase 1
Type in Quote
User is logged into Twitter
Log in to Twitter
No
Yes
Review Quote
Collection of quote with the campaign hastags
Post is selected
END
Generate UGC quote image on the fly
Post published on the Landing page
No
Yes
Review Quote
The quote is published using hashtags enabling its retieval at a later stage:
#Wonderful everyday
@IKEAUK
#MySecret
The editorial team selects the relevant posts. This can be as simple as a cut and paste into the UGC image generator
A simple Social media tool retrieves the quotes with the participation hashtags
#Wonderful everyday
@IKEAUK
#MySecret
Selected posts are converted into an image / animation.
Posts to be published are held in a queue and published at set intervals
Selected posts are converted into an image / animation
Version
Date
Project
Author
v4.0
18th Feb 2016
IKEA - Wonderful Everyday
Nicolas Le Clainche
Enabling users to publish their own quotes
User
Social media team
