Campaign CTA

Category CTA

.com HOME

Campaign page

Kichen calling quizz

IDEA PAGE

Idea item x 3

Main image

Gallery

OLAPIC

Tips for cooking together

Hygiene -

Everything for the cooks

Hygiene

Design your dream kitchen

Product category page

Breakout

Tips for cooking together

The Collection

We make use of content that supplements the purchase experience and does not distract from the conversion funnel.

Recipes for many cooks CTA

The collection

Shop the look template

Main image

Procut

Procut

Procut

Procut

Procut

Procut

Recipes for many cooks - interactive tool

Recipe

Recipe

Recipe

Recipe

Recipe

Recipe

RECIPE PAGE

Recipe item

Main image

Idea page

Shop the look template

Main image

Procut

Procut

Procut

Procut

Procut

Procut

Ideas x3 + more ideas link

IKEA - ISWTFIII

Digital campaign map

OLAPIC

Products cookware

The collection

Products

• Cookware

• Tableware

• Kitchen

Rooms

• Kitchen

Version

Date

Project

Author

v3.0

17th Feb 2017

IKEA FY17 ISWTFIII

Nicolas Le Clainche

TVC