There's no room like the bedroom

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Everything for a good night sleep

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More reasons to buy at IKEA

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Bedroom ideas

<Positional asset>

Find the right mattress

Find the right duvet

Find the right pillow

Find what suits you

These are anchor links to the tools on the Categories pages.

<Product bundles >

Pages are based on search terms frequency and user types: VALUE FOR MONEY / DESIGN / QUALITY.

These could be delivered using an adaptation of the Shop the Look templates>

Master bedroom on a budget

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Children bedroom

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Modern design bedroom

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Bedroom built to last

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TVC

Like what you see? See the products featured in the TVC

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Anchor link inspire - Anchor link enable - Anchor link action>

Discover more ideas

IKEA Quality

Reassurance module

Attributes demonstrating the products' quality (i.e. facts, Which? label).

The user does not have to leave to page to find out about the quality attributes.

The module can also be placed on relevant category pages

HELP THEM SLEEP

Select the right objects in the room to help them to sleep.

Plug in your headphones to enjoy the full experience.

COMFORT

The best start to your day is a good night's sleep.

A sturdy double bed gives you comfort and quality so you wake up smiling.

Explore the range

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Help them sleep

<Deeper engagement module. User explores by clicking objects in the room or via a more linear navigation using the arrows (the best performing Engagement modules so far were based on a linear navigation)>