Progressive disclosure method.

Each row is displayed after having selected the previous one.

This pattern will work efficiently on mobile and allows the user to return and change their previous choices.

At the end, users are presented with a list of products.

This list can be shared via email or social media.

In terms of tone, a friendly tone (i.e Which bedding are you?) can be used.

Social media extensions can be considered (i.e. integration on Facebook)